December 31, 2021
05.28.21

News & Announcements

Koi CBD announced as Official CBD Partner of the LFA

Koi CBD is now the exclusive official CBD partner of Legacy Fighting Alliance (LFA). LFA fighters can now rely on Koi for support after tough fights and you’ll even see us at LFA events broadcasted on UFC Fight Pass®!

Legacy Fighting Alliance (LFA) has made Koi CBD their exclusive official CBD partner. That means their fighters can rely on Koi for support after tough fights and as they need it. You’ll even see us at LFA events broadcasted on UFC Fight Pass®!

In an interview, the CEO Ed Soares said,
“I am excited to announce that LFA has partnered with Koi CBD. LFA is experiencing rapid growth and we have a bright future that has now been strengthened by this partnership. Koi CBD, through their sponsorship, will directly support our goals to develop the top athletes in MMA and expand our global footprint. Koi CBD and LFA are leaders in their respective industries and together we will accomplish our goals and reach new heights.”
Since both Koi CBD and LFA are all about supporting people to reach their goals, the partnership made perfect sense. LFA loved the fact that we’ve been making natural CBD products for over 6 years and the commitment we hold to testing and safety.

As you know, CBD has been shown to support people looking for a natural way to get support, recover and assist with improved sleep. Many of the products from Koi CBD are created with broad spectrum hemp extract, delivering other cannabinoids that create an entourage effect for a more complete restorative experience.

The partnership between LFA and Koi CBD began Friday, May 14th at LFA 107: Kirk vs. Swain, which was available worldwide on UFC FIGHT PASS® live from the Sanford Pentagon in Sioux Falls, South Dakota. The main event featured a lightweight showdown between top contenders Kamuela Kirk and Daniel Swain.

Brent Brunner, Co-Founder and CMO of Koi CBD stated,
“We are thrilled to partner with LFA and feel that Koi CBD is the ideal choice to bring hemp wellness to the athletes and fans. Both companies share a similar passion for supporting people to live their best, and this effort will allow more people to learn about CBD as well as discover the exciting world of LFA.”
Offering a whole range of CBD products including CBD tinctures, CBD gummies, CBD topicals, and more, Koi CBD has a solution to support anyone’s wellness goals. Visit the Koi CBD website to learn more, explore the thousands of Koi customer reviews, and shop for CBD products.

You can also follow Koi CBD on Instagram at @koicbd to stay up to date on the latest from the company.

In 2017, RFA and Legacy FC merged to form LFA, the premier developmental organization in Mixed Martial Arts. The combined forces of LFA launched the careers of over 230 athletes that have reached the pinnacle of MMA by competing in the UFC. In 2018, the promotion joined the Imperial Family Companies group (formerly London Trust Media). In 2019, the promotion announced a broadcast partnership with UFC FIGHT PASS®.
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